Greenwashing and sports: How phony environmentalism came to the industry.

Greenwashing and sports: How phony environmentalism came to the industry.

Welcome to SI Climate, our ongoing series about how sports are adapting to—and affecting—our changing world.

Inside the Legends Suite Club at Yankee Stadium, Allen Hershkowitz was sipping cabernet and recounting a video meeting he led for sustainability officials for the Qatar 2022 World Cup. An environmental scientist who also advises the NBA and MLS, Hershkowitz works full-time for the Yankees overseeing their sustainability efforts, the first person to hold that type of role in U.S. professional sports. He’s become a go-to authority for teams, leagues and other organizations looking for direction on green initiatives. So in September 2021, when a colleague working with the World Cup organizers asked him to brief the Qatari group on best climate practices, Hershkowitz was eager to say yes.

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